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A key element of your law firm internet marketing strategy is naturally your website your law firms website is the hub of your firms online presence and its where all of the other marketing initiates that well cover next will ultimately lead your audience. President of thrive internet marketing agency a full service digital marketing agency offering web design measurement is the key to success with any law firm marketing strategy digital . John is the ceo of mcdougall interactive publisher of the legal marketing review and an authority on internet marketing for law firms his team of over a dozen people helps law firms understand how to create a comprehensive internet marketing strategy and how to use of seo paid search and social media to generate more and better leads. Lets take a look at some internet marketing strategies that work well for law firms 1 search engine optimization seo search engine optimization is the process by which websites are optimized to rank higher in search engine results for targeted keywords or phrases