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For our last law firm internet marketing strategy i recommend implementing a social media strategy first a disclaimer theres a lot of buzz and hype around social media marketing some of it has validity a lot of it doesnt weve spent years managing law firm online marketing weve tested hundreds of strategies tactics and channels. Develop your digital marketing plan first things first before you can market effectively online you need to have a plan having a strategy for your law firms internet marketing is vital to its success marketers who document their digital strategies are 313 more likely to achieve success with them. Internet or digital marketing includes a series of online strategies to drive qualified traffic to websites convert leads and increase revenue for companies an affordable option for businesses in all industries internet marketing helps law firms increase their reach and engage more potential clients. President of thrive internet marketing agency a full service digital marketing agency offering web design measurement is the key to success with any law firm marketing strategy digital . With mobile internet use dramatically increasing the relevancy for google maps marketing is on the rise for a majority of legal practices and law firms todays digital environment revolves around mobile use with 90 of internet users owning a smartphone