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Download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading how to name your business the complete guide to creating a perfect name for your new company startup. When you start a new business finding a name for your company can be challenging and time consuming some new business owners feel paralyzed by this challenge and cant even begin to write their business plan until they settle on a name here are 10 proven tips that will help you find a great business name your new company 1. Register your business name once you have the perfect name its time to make it official in the us you can register your business name with the secretary of state office in your state outside the us find the relevant local authority that deals with businesses and ask about their process. A simple design can make a lasting impression on potential customers and similar is the case with the simple but effective name of your business 07 avoid geographic names if your business name ideas consist of some geographic names avoid considering them such names will limit your business to that particular area